New KVGN campaign is in line with the Dutch policy to realise a climate-neutral energy supply.
The new campaign launched by the Dutch gas sector organisation KVGN, “Reducing CO2 – count us in” has now been running for a couple of weeks and follows the path that the Netherlands has started to take towards a climate-neutral energy supply with 2050 as the target date. This year has been chosen, on the basis of agreements within the EU, as the date by which the Netherlands aims to achieve a CO2-neutral energy balance. As a result of this, the share of fossil fuels should fall dramatically between now and 2050, and where fossil fuels are still used this should be done in a CO2-neutral manner. This also applies to natural gas, which currently accounts for around 40% of the energy supply of the Netherlands. This is a challenging task that will only be successfully completed if we as society and industry are fully behind it.
The gas paradox is a crucial factor in the search for a CO2-free Netherlands. We need to face the fact that natural gas is part of the problem, as CO2 is released during its combustion. However, this fossil fuel is also part of the solution. Under the heading of ‘gas by design’, the gas sector is trying to ascertain in which situation the use of (natural) gas remains the best approach, because known sustainable alternatives such as solar panels, wind farms or heat grids are less attractive for various reasons. Of course, this is only possible of the use of gas does not stand in the way of the development of these sustainable sources.
The gas sector wants to have a dialogue with the Dutch public about the changed role of natural gas. We want to show whether, where, how, why and when we need (natural) gas in the energy transition. We do this by putting the spotlight on all kinds of facts about gas, and looking carefully at all kinds of innovations. But the main issue is working together on the adventure and the fight against CO2 emissions, because making a success of the energy transition by the year 2050 depends on the participation of multiple parties. And we believe that no sector can be excluded from this.
‘Together’ and ‘Transition’ are the key words as far as we are concerned. That is why the message of the campaign is: Reducing CO2 – count us in. We don’t want our involvement to be limited to sending a message or persuading. What we want, where this is not already happening, is to have a discussions with the various target groups about what part we have in the transition and what role they think we should play. We are shaping that discussion via the various social networks such as YouTube, Twitter and Facebook and the website Gas2050.nl.